Twitter mentions the possibility to propose paying business uses. Having noticed that many brands using Twitter to communicate with customers, Twitter would like to take this opportunity to offer a paid service to promote this trend.
A paid service that will offer new features to the companies such as measurement tools and statistics. The company account “classical” remain free. The service offered by Twitter is forcing companies to develop new forms of communication to target prospects using the service.
Direct use: A marketing tool and a public relations itself. The company publishes information on its news, its industry, projects, etc.. The value of Twitter lies in the immediacy: the company can change at any time status and share it with your followers. To be relevant it will commit the resources and time required for the company “weaves” his network on Twitter.
Indirect use: Twitter is mainly used by employees of the company that improve their personal e-reputation. This e-reputation is also a vector of indirect communication for the company. This use is double-edged as a dissatisfied employee does not add value to the business.
Internal use: Twitter can be a tool for internal communication and thus exchange between employees. A PICTURE instant messaging employees can share information, project ideas with their colleagues.
Monitoring tool: This is in my opinion the most relevant that we can make Twitter at present use. Indeed, public relations are more noticeable on Facebook or Viadeo, the indirect use may not be beneficial to the IMAGE of the enterprise and internal use is laborious and easier with tools such as Skype or MSN .
The day, however, is useful on two levels, you can find:
- What do your customers about you, your competitors, the industry in which you are positioned.
- The news of your competitors, positioning, etc..
Note however again that the company must provide the means to use these new tools that make Web 2.0 (social networks, blogs, forums, etc..). They represent a wealth of information that is essential to integrate the development of a communication strategy.
Twitter is more than 5 million users … Among them are your prospects. You must have the ability to be highly responsive to these new media immediacy. Communication evolves into an expansion of tools and methods used.
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